Zero2Illo-Week 2 Challenge

I am currently joining in on a 12 week to challenge to go from a non working illustrator to a working illustrator at http://Zero2Illo.com. This week's challenge is to set up a business strategy. This is mine:

Illustration Business OGSM

OBJECTIVE:

Income Goals:

-Slow and steady growth is the goal for the rest of 2010. My goal total income for 2010 is $1,000. For 2011 I look to double that goal with a total income of $2,000.

What Is My Primary Market:

-My main target markets would be the comic book community and the Disney fan community. For the work that I enjoy doing, I see both markets being equally important to my business goals.

Where To Show and Sell Artwork To These Communities:

-Online is the primary source to show my artwork. Online galleries, my website/blog, and message boards.

-Comic book conventions or Disney conventions.

　

STRATEGIES:

Income Streams:

-Selling originals, selling prints, sketchbooks, doing illustrations for books or magazines, commissions.

Markets Focus On First:

-The Disney market will be my first target market

Future Markets:

-Comic book market, trading cards, book cover/book illustration, greeting cards

Services To Offer These Markets:

Disney- Going for the collectors market, with originals and prints of Disney theme park inspired artwork.

Comic Book- Commissions, cover and interior artwork

Trading Cards- Sketch cards

Book Cover/Book Illustration- Book covers, interior illustrations

Greeting Cards- Artwork for greeting cards or stationary

Delivery Of These Products:

-All business will be handled by my company.

　

MEASURES:

Milestones:

-Getting the business infrastructure installed.

-Getting my artwork on appropriate websites

-Selling a painting

-Getting a illustration job for a magazine or book

-Having prints made

-Having a sketchbook printed